At the moment of the declining profit of the traditional textile and garment industry, intelligent clothing, which is based on large data, Internet of things, technology innovation and so on, is becoming the new breakthrough of the transformation. Ali uses smart clothes to infiltrate clothing, clothing, clothing, clothing, clothing and clothing to add intelligent modules to achieve functional upgrading, small start-ups aim at the needs of special people... Smart clothing, the 100 billion market, has just started, and there is still great possibility for entrepreneurs to discover, explore and create.

Intelligent watch, intelligent hand ring, intelligent glasses... The smart wearable whirlwind has now spread to the clothing market. Smart clothing based on big data, Internet of things and technological innovation is emerging as a new breakthrough for reviving traditional textile and garment industry.

Although the clothing is a rigid demand, but in the material, artificial, equipment, land rent and other costs are rising, the traditional textile and clothing industry has entered the "small profit era" has been an indisputable fact. Recently, even the leading enterprises of China's textile and dyeing industry, Wei Qiao group, and BELLE international, known as "China shoes king", are also in trouble. It seems that the industry that once used to support 170 million of the employed population seems not to be over.

"Except for change, everything can not last." On the one hand, the traditional textile and clothing industry is trying to find a way to reinvigorate the world. On the other hand, it is the possibility that the technology start-ups such as artificial intelligence, big data, and the Internet of things are in search of the possibility of landing. The combination of the two will produce smart clothes, which will bring much imagination to the market.

market size

In 2020, it is estimated to be over 100 billion

In 2016, it was known as the first year of smart clothing. According to data from authoritative institutions, smart clothing in 2016 was almost the first category of wearable products from the previous zero or one, with up to 26 million shipments, which only accounted for only 1/1000 of the annual shipments of Chinese clothing. With the continuous improvement of capital and the continuous influx of start-ups in recent years, it is estimated that by 2020, the market size of smart clothing will exceed 100 billion.

People in the industry believe that, at present, smart watches, smart hand rings, smart glasses and other products have entered the "homogeneity" in the product technology and form performance after the early development. Therefore, as the undertaker of smart bracelet and other equipment, driving the wearable device continues to move forward, smart clothing will undoubtedly be the best choice.

On the other hand, the market capacity of clothing is huge, both market operation experience and distribution channels are relatively mature. Compared to those hardware manufacturers who have been newly built from scratch, it is much better to spread and permeate.

Again, it is related to the property of the product. Clothing is not only a human necessities, but also a closer contact with the human body. For the functional realization of the wearable device, the human data collected by the wearable device is more accurate than the current hand ring, watch and other devices. This improves the user experience of wearable devices to a certain extent, and will play a positive role in the promotion and development of wearable devices.

At present, the smart clothing market is still a blue ocean. What are the entry opportunities for SMEs? We have chosen three types of enterprises, perhaps we can get inspiration from their development path.

Opportunities for scientific and technological enterprises

Penetrate into the link of industrial chain and improve the experience of dressing

For high-tech enterprises, such as artificial intelligence, big data, and Internet of things, it is a good way to expand the market by infiltrating the accumulated technology into the garment production, sales and after sales and so on to improve the consumption experience.

In early July, engineers in Hongkong landed in the world's first AI clothing store, "FashionAI concept store". It is the first attempt to interpret human's passwords through artificial intelligence technology.

From the outside, it seems that the FashionAI concept store has no difference from ordinary Stores - rich shelves, spacious fitting rooms, everything is in good order. After consumers scan Taobao ID for binding identity information, they pick up any piece of goods at will. The smart buckle on the goods will wake up the "mirror screen" (Zhi Nengping) on the shelf, display the relevant information, and provide a proposal on the consumption record.

If you want to try your clothes on, you only need to put the clothes in the dressing basket on the mirror screen. The clerk will put your clothes in the fitting room ahead of time. After the clothes are finished, consumers can complete the scan code directly, pick up the goods in the store, or send them to the home.

After leaving the shop, any hesitant and unpurchased costumes will be displayed in Taobao. In addition, the clothing items that have been purchased have been "alive" in "my Taobao". There may be more sparks between merchandise and merchandise.

Behind the novelty of "smart choice" is Ali's accumulation of big data. FashionAI has learned 500 thousand sets of fashion clothes from Taobao's talent. After receiving the consumer's needs, it will quickly match the attributes, colors, styles, details and other dimensions to find the best way to wear the single product. Take cuffs as an example, 4 dimensions and 24 design labels have been removed from sleeve cuffs, sleeve shoulders, and design techniques. It keeps learning, keeps identifying, and keeps matching. It is reported that it has reached the general online shop.